02 Jan 2021
Bahrain Raid Xtreme (BRX) is excited to announce Cebarco as BRX Official Partner as it embarks on the Dakar Rally 2021 – one of the toughest sporting events in the world.
Cebarco will play a vital role in ensuring the BRX cars, drivers and team, are ready to compete in one of sport’s biggest tests of endurance. Together, BRX and Cebarco will negotiate the extreme conditions of the Saudi Arabian desert over a 7,646km (4,751-mile) race. BRX’s driver line-up includes nine-time World Rally Champion, Sébastien Loeb, from France, and two-time Dakar Rally winner, Nani Roma, from Spain.
BRX Chief Marketing & Partnership Development Director, Chris Long, said: “We are very pleased to welcome Cebarco as an Official BRX Partner. As a leading construction brand in Bahrain, the new partnership is a vital part of our Economic Vision 2030. We are excited to be able to take Cebarco into their first Dakar Rally with BRX – one of the most iconic motorsport challenges in the world. Together, we are very excited for what the Dakar Rally 2021 will bring.”
Khalid M. AbdulRahim, Chairman, Cebarco, said: “The Dakar Rally is one of the world’s toughest sporting events –the ultimate motorsport endurance race. We are excited to partner with BRX to support them in taking on this incredible challenge and help navigate the thousands of miles of gruelling desert terrain. As a Bahraini brand, we are also incredibly excited to partner with the national team as it embarks on its maiden Dakar journey in the Middle East.”
BRX is the product of a joint venture between Prodrive, and the Kingdom of Bahrain, to form Prodrive International. The new team will embark on its maiden Dakar Rally, beginning from Jeddah, Saudi Arabia on January 3, 2021.